On May 13, 2025, Zurich became the meeting point for innovation, collaboration, and cross-border tech leadership as the TECH FORUM 2025 took place at the prestigious FIFA Museum. Organized by Albinfo.ch and smzh AG, the forum brought together visionary entrepreneurs, business leaders, and technology experts from Switzerland, Kosovo, and across the Albanian diaspora.
At the heart of the event was a shared mission: to spotlight the unignorable synergies between the Swiss and Kosovar tech markets and to transform them into meaningful collaborations that support and amplify each other’s growth in the European tech landscape.
AnchorzUp Takes the Stage
AnchorzUp was honored to take part in this impactful gathering, where CEO Jeta Zagragja took the stage to present AnchorzUp’s journey, services, and the strategic value Kosovo brings to the global outsourcing industry.
In her presentation, Jeta shed light on how AnchorzUp supports international companies, particularly from Switzerland and the U.S., through scalable staff augmentation and product development solutions rooted in Kosovo’s growing talent pool. She also highlighted the strategic advantage of outsourcing to Kosovo: from high-quality execution and cultural compatibility to strong work ethic and cost efficiency.
“Kosovo is a hidden gem. It isn’t just a cost-effective option; it’s a skilled, committed, hungry tech force with energy you can feel, and companies that have built real experience and systems to deliver at a global standard. At AnchorzUp, we turn that potential into performance, whether it’s a dedicated team or a full project, we deliver with care and move at the speed our clients need.” said Zagragja during her speech.
A Forum of Firsts and Forward Thinking
TECH FORUM 2025 marked the first event of its kind in Switzerland to focus specifically on fostering Swiss-Albanian partnerships in the technology and innovation sectors.
Supported by remarks from the Ambassador of the Republic of Kosovo in Switzerland, Mr. Mentor Latifi, the forum served as a reminder of the exceptional talent, innovation, and entrepreneurial spirit emerging from the region. Backed by support from the Kosovo Embassy in Switzerland, the event had a strong lineup of regional and international industry leaders.
The forum welcomed a curated group of companies, founders, and executives across sectors, from finance and IT to real estate and AI. Participants included: Fujitsu, Xebia, General Motors Europe, Chair Airlines, PostFinance and more. And, alongside AnchorzUp, speakers and representatives from leading companies such as: SPEEEX Corporation, OneFor, Aralytiks, Mikkena, Fourbyte and so on.
Kosovo’s reputation as a serious player in the ICT industry was further underscored by presentations from these companies; highlighting real-world impact, growth stories, and future plans.
The forum organizers, including Pren Pervorvi and Gëzim Hasani of smzh AG and Bashkim Iseni from Albinfo.ch, emphasized the importance of creating platforms that strengthen business ties and elevate the visibility of Kosovo’s tech capacity on a global level.
A Powerful Moment for Kosovo’s Tech Community
AnchorzUp was proud to be part of this milestone event and especially inspired to see other Kosovar companies share their stories, solutions, and vision for the future.
The connections built with Swiss companies and the shared recognition of Kosovo’s growing role in Europe’s nearshoring and innovation landscape made TECH FORUM 2025 a truly impactful experience.
This forum was more than a stage, it was a statement. Kosovo is ready, capable, and committed to contributing real value on a global tech scale.
A huge thank-you to Albinfo.ch, smzh AG, and all partners for organizing a high-impact event that left us inspired and energized for what’s next.
